Harmonising 10 to 30 regional branches without losing local identity: the Kytom method for a controlled multisite rollout in 18 to 36 months.
"We have 12 branches in France to harmonise"
Without a common reference framework, the furniture purchasing surcharge reaches 18 to 25% per branch. Across a portfolio of 12 sites, this represents 150,000 to 280,000 euros lost over 3 years. Contracts negotiated site by site prevent any pooling, and maintenance becomes fragmented across 8 to 12 local providers.
54% of employees who move between branches report a loss of ergonomic reference points. Comfort gaps between locations fuel a sense of internal inequity. For an HR department managing 400 employees spread across 12 sites, the differential turnover reaches 6 points between the head office branch and the least equipped locations.
A visually inconsistent network weakens the employer brand. 71% of candidates judge the employer on the premises from their very first visit. On the regulatory side, a trajectory of -40% in consumption is required by 2030, difficult to manage without a reference framework common to all 12 branches.
Kytom deploys a single fit-out reference framework applied to each branch, with local variants calibrated across 3 levels: head office, regional branch, sales office. Our network of 11 offices in France and Spain enables coordinated execution without cascading subcontracting. Each multisite rollout relies on a design book validated in phase 1, then replicated with an average lead time of 12 weeks per branch. We manage staggered lease schedules by planning the waves over 18 to 36 months. Purchasing is pooled across top-tier furniture references, with measured economies of scale of between 12 and 22% on the overall budget. A single project manager oversees the entire network and remains the dedicated point of contact for the property management department.
Audit of the existing portfolio branch by branch: surface areas, workstation/m² ratios, furniture condition, lease deadlines. Deliverable: a consolidated matrix of the 12 sites with priority scoring, a georeferenced photographic survey, and a mapping of the gaps relative to the target standard defined with management.
Development of the network design book: 3 branch typologies, furniture palette, signage, acoustic standards (NF S31-080), an energy benchmark aligned with the objective of reducing consumption by 40% by 2030 relative to the reference year. Deliverable: a 40 to 60 page reference framework, validated by the property management and marketing departments, binding on every subsequent local rollout.
Sequencing of the 12 branches into 3 to 5 waves, aligned with lease deadlines and commercial activity peaks. Deliverable: a Gantt schedule over 18 to 36 months, a consolidated budget per wave, quarterly checkpoints with executive management and the finance department.
Coordinated execution by a single project manager, with local support from the 11 Kytom offices. Quality acceptance at each delivery, post-occupancy audit at 6 months. Deliverable: a network dashboard (employee satisfaction, visual compliance, energy consumption) updated for the property management department.
"We had 14 branches with 14 different atmospheres. In 24 months, Kytom realigned everything without interrupting commercial activity, and our sales staff find their bearings everywhere."
We deploy up to 4 branches in parallel per wave, i.e. 12 to 16 sites per year. Beyond that, quality management degrades. Our 11 Kytom offices in France and Spain ensure a local presence within less than 200 km of each site.
We align the works waves with the three-year deadlines and renewal dates. A consolidated schedule over 36 months combines heavy renovations (on the occasion of a renewal) and light refreshes (during the lease), to smooth the annual budget.
We recommend 3 levels: an 80% common base (furniture, signage, colours), 15% regional variants (local materials), 5% local freedoms. This ratio preserves network consistency while respecting the territorial roots of regional branches.
A single senior project manager oversees the entire network, supported by the local site managers of the 11 Kytom offices. The property management department has a single point of entry, with consolidated monthly reporting and a quarterly steering committee.
From phase 2, the reference framework integrates the requirements of the tertiary eco-energy decree: controllable LED lighting, BMS, choice of low-carbon-footprint furniture. We target -15% in measured energy consumption at 12 months relative to the declared reference year.
For a portfolio of 12 branches totalling 8000 to 12000 m², the consolidated budget lies between 6 and 14 million euros excl. VAT over 24 to 36 months, furniture included. Pooling generates 12 to 22% savings compared to 12 separate projects.