Kytom treats the fitness room as a technical space in its own right, not as a decorative room. Our teams (present in 11 offices across France and Spain) first frame the actual usage: how many daily slots, what type of practice (light cardio, weight training, group classes), what target attendance over 12 months. We bring in a technical design office for the structure (admissible load >= 500 kg/sqm), the acoustics (target < 45 dB transmitted), ventilation and changing rooms. Furniture is selected for durability (5 to 10-year warranties) and maintainability. Across more than 1,200 projects delivered since 2006, we have measured that a room designed to this level of requirement reaches a 65% usage rate at 18 months, compared with 20% for improvised installations.