Retail Italian Craft

Italy comes to rue de la République

For Vestopazzo, we delivered the first French franchise in just one month: 48 sqm in Lyon where Italian craftsmanship meets retail elegance.

48 m²
1 months
2025

luxury_corporate

Concept

The first French franchise of an Italian brand

Vestopazzo is an Italian accessories brand (costume jewellery). The 2025 project delivered the first French franchise in Lyon: 48 sqm in one month, flagship scenography.

Situation

Vestopazzo, the Italian brand of accessories and costume jewellery, chose Lyon to open its first French franchise. Kytom delivered the 48 sqm boutique in one month, for a 2025 commissioning. The premises, a 3rd-category public-access building (ERP) in the city centre, featured original parquet flooring, dual natural-light exposure, and a budget framed from the preliminary design stage.

The defining decision was made at the diagnostic stage: preserve and restore the parquet floors in situ rather than cover them, and design furniture as a parametric 30 cm matrix reusable across the network’s subsequent openings. The scope combined heavy renovation and furniture, managed from the regional agency.

A 48 sqm 3rd-category ERP to deliver in 30 days, period parquet floors to save

Four simultaneous constraints on a single floor plate, with no phasing or fallback possible. Schedule: 30 calendar days between handover and commercial opening, with a non-negotiable inauguration date. 3rd-category ERP classification: accessibility for persons with reduced mobility per the decree of 8 December 2014 to be integrated across 48 sqm.

Framed budget: full strip-out and one-off bespoke fittings were ruled out, requiring a clear sort between what was kept and what was replaced. Period parquet and cross-flowing natural light: to be treated as scenographic assets, hence protected during clearing and calibrated to render the metallic finish of the jewellery.

On the retail programme side, the density of accessories displayed per square metre mechanically tightened customer circulation and the till zone within an already reduced floor area. All-trades coordination on a single level, with no schedule buffer.

Parquet restored in situ, furniture in a 30 cm matrix, eleven trades in one month

Two decisions structured the project. First decision: selective clearing instead of full strip-out. Add-on elements were removed one by one, the original parquet protected then restored on site. This trade-off freed up about a week of schedule and redeployed the avoided budget towards scenography and lighting.

Second decision: furniture conceived as a parametric matrix in 30 cm increments (wall displays, central island, till zone), adjustable to the variable geometries of future franchised premises, rather than disposable one-off bespoke at each opening.

Around these two choices, eleven trades were coordinated from the regional agency with no outsourced design: electrics redone, plumbing reworked, IT cabling run to the till for stock management, lighting calibrated to NF EN 12464-1 to reveal the metallic finishes, paint and floor coverings on the zones not covered by the restored parquet, in the colour charter validated with the Italian head office.

Decoration and lighting set on site during the final week, overlapping with finishes. Eleven trades, a single point of contact on the franchise side, schedule met to the day.

Opening held at D+30, 95% reusable furniture, network template validated

The franchise opened on the contractual date, with no postponement. The 30 cm matrix choice extends its effect beyond Lyon: the display grammar can be rolled out as is across the network’s next premises, turning this first opening into a reusable deliverable rather than a one-off project. Customisation 5/5: the Italian charter transposed without dilution.

Project management 5/5: one month held across eleven trades coordinated on a constrained site. Design 4/5: the furniture matrix and the NF EN 12464-1 lighting plan are reusable for subsequent openings. On the materials side: 95% of the installed furniture is reusable, 90% recyclable, 30% already incorporates recycled material, 90% is repairable, which prepares redeployments for the next franchises.

The original parquet floors, preserved and restored, leave the construction-waste stream. First French franchise delivered at D+30, template set for those to follow.

sq m transformed

months of work

IMPACT