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BREEAM, WELL, HQE Certifications: Which Label to Target
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BREEAM, WELL, HQE Certifications: Which Label to Target

BREEAM, WELL, HQE for offices: which environmental label to target? Method, costs, timelines and ROI for real estate directors and executives. Kytom decision guide.

11 cities covered
1 200+ spaces transformed
66 passionate people

"We want to target the label"

What our clients tell us.

You will recognise your situation if…

  • The green lease requires detailed environmental reporting every year.
  • Investors require a certified asset before refinancing the portfolio.
  • Talent compares offices on air quality and natural light.
  • Regulatory obligations applicable to the office stock impose energy trajectories that must be demonstrated.

Issues and impacts

Hidden cost

A certified project launched late costs 8 to 12% more than the same operation scoped from the concept stage, according to office market feedback. Reworking partitions, recalibrating the BMS or redoing acoustic measurements after handover needlessly adds 30 to 80 euros excl. VAT/sqm to the bill.

Human risk

Without an indoor air quality target formalised in the specifications, this parameter is rarely measured. Degraded air is associated with a 20% increase in cognitive impairment at the workstation. For the HR department, the employer brand loses 2 to 3 points in surveys conducted among executive profiles.

Reputational or regulatory risk

An uncertified office asset suffers an estimated rental discount of 5 to 10% in the prime segment. Failure to file the regulatory declaration of energy consumption exposes the company to a 7500 euro fine and public disclosure on the official website, a serious matter for investors.

How Kytom approaches it

Kytom frames the label target from the programme phase, before any choice of furniture or partitioning. Our teams cross-reference the requirements of the leading environmental and usage quality standards with the actual conditions measured on site, backed by CO2, lux and dB sensors. Present across 11 offices in France and Spain, we have supported more than 1200 clients since 2006, including office headquarters averaging 850 sqm. For the real estate director, we deliver a file ready for the assessor, integrated into the works schedule, without extending the 12-week timeline. For the executive, we quantify the cost difference between 2 label levels before the decision is made.

Our method

  1. 1. Diagnose

    Audit of the building, the green lease and the OPERAT consumption data over 3 years. We measure indoor air, acoustics and lighting at 5 to 10 typical points. Deliverable: an environmental and building quality scoring matrix, with quantified gaps against the target.

  2. 2. Frame the target

    Decision workshop with the real estate director and executive. We compare the Pass, Good, Very Good or Excellent levels of the environmental standard, as well as the Silver or Gold tiers of the health and well-being standard. Deliverable: an approved framing note, budget by level, expected gains in asset value and employer brand.

  3. 3. Design with integration

    Architectural and technical design driven by the target credits: low-carbon materials, ventilation, biophilia, RGAA accessibility. Coordination with an accredited assessor authorised for the targeted environmental standards. Deliverable: a certifiable detailed design file, plans, technical specifications and cost estimate, ready for the contractor tender.

  4. 4. Deliver and certify

    Site management, air quality controls, acoustic tests and commissioning. We compile the evidence file, photos, technical sheets, minutes, and support the final audit. Deliverable: certificate issued, post-handover management plan, and annual reporting for the green lease.

Cost and ROI

Certification extra cost per sqm
30 to 90 euros excl. VAT/sqm
Depending on the target level and initial building condition, excluding assessor fees.
File timeline
12 weeks on average
Framing and design integrated into the standard works schedule, with no extension.
Asset value ROI
+5 to +10% prime rent
These findings relate to the office segment holding a recognised environmental certification, observed in 2023.

An anonymised field case

The ambition was to reach a Very Good environmental certification level without delaying the handover. The file was framed from the preliminary design stage, the timeline was met and the asset's refinancing was secured.

Very Good level environmental certification awarded to the building in operation.
Label obtained
-28% over 12 months
Energy savings
+7% at appraisal
Asset valuation

Frequently asked questions

Which standard to favour between a certification of British origin and a French high environmental quality standard?

Anglo-Saxon standards reassure international investors and support prime valuation. The French high environmental quality standard resonates with the domestic market and the tertiary decree. Standards focused on occupant health, for their part, target comfort, air quality and well-being at the workstation. For an asset leased to several tenants, an internationally recognised operational certification remains the most liquid.

What level to target for a 1500 sqm headquarters?

For a new or renovated office headquarters, targeting a high but non-maximal environmental certification level is the cost-value optimum. A certification oriented towards occupant well-being is added when the employer brand is strategic. Beyond that, the extra cost rises by 40 to 60% for 1 additional level.

Does an environmental management system certification replace a building label?

No. An environmental management system certification covers the organisation, not the building's performance. Investors and brokers require a building label covering the asset itself, in addition to the organisational approach, in order to qualify its technical and environmental characteristics.

Can an existing building be certified?

Yes, several operational certification standards enable this valuation. The diagnostic takes 4 to 6 weeks, and 70% of credits are obtained without major works, by formalising management, the monitoring of energy consumption and measured air quality.

What is the impact on the obligations to reduce energy consumption applicable to the office stock?

An environmental label structures the -40% by 2030 trajectory imposed by the eco-energie-tertiaire decree. The indicators collected during certification directly feed the national monitoring platform, which secures the mandatory annual declaration.

How much does Kytom support cost?

Certification management represents 2 to 4% of the works budget, assessor fees included. For an 850 sqm project, expect 25000 to 45000 euros excl. VAT, offset by the rental value uplift and the reduced insurance premium.